Why Your SEO & Social Strategy Should Include Pinterest
Over the past two years, Pinterest has become a major factor in the online social space. The growth of Pinterest has gone from just over 4 million active users at the end of 2011 (according to their Facebook page) to just over 8.3 million active users currently. Pinterest is the third most popular social website (Experian [...]
Mobile Sites: Choosing an Implementation Process & Strategies
The world is going mobile and with that so are our websites. Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. So [...]
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The initial release is gradually rolling out to U.S. English users and consists of three elements: Links to different sets of results based on contextual meanings for any given search term Topic summaries with key facts visible [...]
For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study]
The best way to engage followers is to talk about subjects related to your brand, but not necessarily your own products or services. Brands looking to generate shares should use photos and videos in their posts, while a clear call to action helps drive more Likes, according to results of an internal study by Facebook. [...]
4 Ways to Rethink a Facebook Advertising Campaign
Facebook performs much more similarly to, say, a content network than a paid search advertising platform (both generally provide display network like click-through and conversion rates). The reason a Facebook ad will likely underperform when compared to a search-based ad is simple: intent. Search users are typically expressing a direct intent in a product or [...]
6 Tools to Manage Your Twitter Followers
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are six tools to save you time. Twepe A little gem of a tool. Twepe, for a small cost, sends you a daily summary email of your Twitter follower activity, including new followers and [...]
Facebook IPO By the Numbers
Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect? While there will no doubt be tremendous [...]
Google NSA Relationship Secrecy Continues Despite Courts Efforts
The Federal Appeals Court has upheld the National Security Agency’s decision not to release information confirming or denying if they have a relationship with Google. This particular ruling has to deal with encryption and cybersecurity in a 2010 cyperattack on Google users in China. The Electronic Privacy Information Center (EPIC) wanted to know more about [...]
Make Second Tier Search Engines Part of Your Lead Generation Strategy
When it comes to lead generation, Google and Bing can only get you so far. If you happen to work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. If those CPC’s don’t back out into your CPA goals, you’ll need to look at other potential traffic [...]